What’s the Message Here?
I was watching TV the other day and I saw this commercial. Some kid running around on rooftops jumping off buildings, blah blah. I didn’t pay much attention to it because, quite frankly, most commercials nowadays all are trying to outdo the others by putting something crazy out in hopes of getting some attention. But at the end of the commercial I saw it was one of those Above the Influence commercials. You know, the people who make cartoons for stoners with talking dogs and girls melting into chairs.
Anyway, so after finding out who created the commercial, I had to watch it again to make sure I hadn’t missed some kind of subtle message. Unbelievably, I didn’t miss a thing. This kid takes to the roof of buildings and jumps from roof to roof to get to where ever it was he was trying to get to.
Now I’m all for keeping people off drugs. But is this really the way to do it? What is this commercial saying? Don’t do drugs, just jump off rooftops instead? At least when Above the Influence made the commercials with the dog you knew what they were talking about and the message was pretty clear. But this? Needless to say, I was left confused. What do you think? Is jumping off buildings the lesser of two evils or is this an epic fail in advertising?